Jentuby’s Women’s Empowerment Brunch Case Study

Executive Summary

Jentuby For Women Empowerment and Eradication of Child Abuse Inc. (Jentuby FWEECA) successfully launched its US market presence with an empowering brunch. The event generated over $1,500, boosted newsletter subscriptions by 50%, and secured valuable publicity in their target market. In collaboration with Jones Strategy and Consulting Group, Jentuby FWEECA also announced the pilot of its inaugural paid membership program focused on women's mental health.

Context

Established in Nigeria in 2022, Jentuby FWEECA has positively impacted 11 communities by providing 2,500 families with essential meals. Recognizing the potential for growth, Jentuby FWEECA strategically entered the US market, seeking increased visibility to further its mission.

Method

Jones Strategy and Consulting Group partnered with Jentuby FWEECA to:

• Develop a comprehensive marketing and go-to-market strategy, including identifying the initial target audience.

• Introduce a women's empowerment program centered on group coaching and mental health support.

• Create targeted promotional content highlighting Jentuby's mission, attracting mental health professionals and C-Suite individuals.

• Organize a high-profile brunch event featuring mental health counselors and entrepreneurial speakers to enhance publicity and build community.

Outcomes

Jentuby FWEECA's Women's Empowerment Brunch proved highly successful, generating over $1,500 in revenue and a 50% increase in newsletter subscriptions. The event attracted 29 attendees and featured insights from four expert speakers in mental health and women's entrepreneurship. Over 5 items were donated from local businesses that included Natural/Organic Beauty Gift Baskets, Sustainable Gift Packages, Free Business Consultations, Free Legal Advice, and Free Mental Wellness Classes.

Furthermore, promotional 5 social media posts reached over 6,000 external viewers. The brunch also served as the launch platform for Jentuby's pilot paid membership program for women's mental health, initially presented to the 29 attendees.

Overall

The Women's Empowerment Brunch was a resounding success, delivering significant profitability, heightened visibility, and effective marketing for Jentuby FWEECA. Jones Strategy and Consulting Group's adaptable approach directly contributed to this increased notoriety and market presence.